Science Knows Why People Love Donald Trump — and It's Scary

The most interesting candidate in the United States presidential race is, unequivocally, Donald Trump. He is drawing crowds and doing well in polls, and at the Republican debate he dominated the stage and the next day’s headlines. Trump is in our Twitter feeds, in our dinner conversations, all over our social media and currently the ringleader of the political arena. But why is that?

A riveting series of articles in Scientific American has attempted to explain why, psychologically, the public is so enamored with a business tycoon that “tells it like it is.” They are hypothesizing that his very open distaste for political correctness is at the core of his popularity, and while he “flip flops” as much as the next politician, we’re fooled into believing him because what he says is so far outside what is expected. That is a type of dependability: We can count on him to say whatever he is thinking or feeling with little regard of how it will be perceived. That dependability is vital when considering “ambiguity intolerance,” or how comfortable people are with not knowing the future.

The science shows that people who are anxious about the future tend to lean more politically conservative. They want someone that is not going to act erratically, someone you can predict. Trump, while his statements are sometimes shocking, is at the very least consistent. What is most interesting is that while people may be turned off by the content of Trump’s statements, they are so at ease with his persona of “truth telling” that what he is saying seems to matter less than the fact that he’s saying it.

That means that we as a public can think that Trump is sexist, racist, or whatever the inflammatory comment du jour is, and still be more comfortable with him as a candidate because he appears to not be lying or hiding his feelings.


It becomes slightly frightening to unpack the implications of this. Have politicians gotten so PC that we will praise anyone who embraces a lack of it? And also, isn’t it odd that we should be so enthralled with someone who says things the majority of Americans may find problematic (e.g., his comments on John McCain and Megyn Kelly)? It’s a troublesome sign implying we are so used to politicians lying that we actually expect it, and that when someone comes along who is refusing to play the game, we reward them even if we don’t like them. There are lessons to be learned on both sides. Politicians should take note that the public is tired of hearing what they think we want to hear, and the public should, as always, stay informed and aware.

(Cover Photo by Aaron P. Bernstein/Getty Images). Originally written for BIGTHINK by Lori Chandler